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Although there are limitations of electronic publishing — compared to print — the cost savings, interactivity and trackability far surpass the limitations.

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eNewsletter — National Aeronautic Association

NAA eNewsletter January 2010

Electronic Newsletters Save $$$

We had been designing the bi-monthly NAA printed newsletter for many months. Due to cost constraints, a decision was made to convert the newsletter from print to digital.

Because of the demographic makeup of this association's membership, there was a concern members would be less likely to embrace a digital newsletter over a printed newsletter.

In an effort to minimize that issue, the header image, most fonts and all colors — used in the Constant Contact Template — were identical to those elements in the printed newsletter.

Despite the demographic concern, open rates for the digital newsletter continue to be well above industry averages.

Another benefit to digital newsletters over a printed publication is that the graphic designer can work with 72 dpi images which are so frequently provided. Printed publications require 300 dpi or better in quality.

Walter J. Boyne, NAA Chairman

NAA Chairman comments on February issue

"The current newsletter is really excellent, one NAA can be proud of. Congratulations to every one involved in it. It is a smart, good looking, succinct way to approach the membership."

Walter J. Boyne, NAA Chairman
[former director of the Smithsonian's National Air and Space Museum]