Bruce the Goose — Department of Aging Senior Rides Mascot

Department of Aging Bruce Goose Illustration

“Bruce the Goose is going to be a recognizable icon in the county (St. Mary's) for our Senior Rides program,” says Jennie Page, Deputy Director, SMCDA. “There are approximately 15,000 senior citizens — 60 and over — in our county. We have the fastest growth rate (258%) in the state (Maryland) for this population segment. We want to reach them with our ‘Bruce the Goose’ message.”

“Bruce is a lighthearted approach to reaching those seniors who have no other means of transportation. Their collective need will hopefully be matched with the necessary recruitment of volunteer drivers.”

[Webmaster's note: Southern Maryland Department of Aging]

TCM worked with Full Stride Communications of Leonardtown in brainstorming the initial design concepts for Bruce the Goose.